Your Cart

About Us

“We, at Curtail And Sustain have dreamt big and are starting from the smallest steps possible. As a small step, we started working on upcycled products.

The temples of India have been taken as a starting point. We have started with making various Indian home décor, festivity articles out of the Chundadi ( Shiny and colorful small napkin sized cloth) being offered to Indian Gods/ Goddesses in temple’s, Dhaja ( Flag of Indian Temples) and clothes of Gods/Goddesses.

The Chunari is one of the bulk waste of the temples. We reuse and upcycle. Along with, we also try our best to offer the employments and earnings to needy women who have required skills to make our designs.

We are associated with quite a few religious institutions ( Temples) and Government Organization (AMC- Ahmedabad Municipal Corporations) for collection of our key raw materials – Chunari.

We, at Curtail and Sustain, with our team continue to conduct research work on various similar sustainable products and services to realize our company’s vision and live the mission. “

Founder & CEO

"A Social Entrepreneur with strong ideology with respect to culture, environment, animal and humanity. Started enterpreneur journey by associating with ""USBORNE PUBLICATIONS, UK"" in Paris, France as an Independent Usborne Organiser. Surabhi Joshi is also associated with various Non-Government organization like ""GAP (Gujarat AIDS Awareness and Prevention) (http://www.gapisrcde.org/)"", ""JeevanTirth Trust (https://www.jeevantirth.org/)"" and ""Kalyani Sahsik Mahila Vikas Sangh"" to work on her passion for social services. The experience and exposure to various social service organization has led the path for Surabhi to ""Social Enterpreneurship"" and birth of ""Curtail And Sustain Enterprise LLP"".

Surabhi's work and product towards sustainability has been recognised by many Government and Non-Government organization. Surabhi Joshi is active participants in various enterpreneur networking groups ""KonnectWomen (http://konnectwomen.com/)"" , ""MTM ( Multi-tasking Mom) http://www.mtmmultitaskingmommies.in/"".

She is also a freelancer German tutor, writer and past Librarian with 21+ years of experience in educational and non-educational organizations.
Also, as a freelancer columnist, wrote various columns in leading daily newspapers in state of Gujarat, India. "
Surabhi Joshi
Founder & CEO